Pret-a-Reporter

Is the Term "Anti-Aging" Offensive? Activists Petition L'Oreal and Estee Lauder to Stop Using It

Mark Boland/Getty Images
Helen Mirren on the set of her first L'Oreal Paris Age Perfect Skincare campaign on Dec. 6, 2014.

The request follows in the footsteps of Allure magazine announcing that it would no longer be using that phrase.

Are you anti the word "anti-aging"? If so, there's a petition for it.

A request has been created on Care2, a social networking site designed to connect activists around the world, that's asking makeup giants L'Oreal and Estee Lauder to stop using the term. The petition was created after Allure announced last week that it's banned "anti-aging" in its coverage moving forward.

"Whether we know it or not, we're subtly reinforcing the message that aging is a condition we need to battle," Allure editor-in-chief Michelle Lee wrote in an online post. 

The petition, addressed to Matthew DiGirolamo, chief comms officer of L'Oreal, and Alexandra C. Trower, executive vp of global communications at Estee Lauder, declares, "Aging is perfectly okay! It's a beautiful thing to be here on this earth, and with every passing day we gain beauty, experience, wisdom, and appreciation for life. This is why we need to start celebrating, not fighting, aging."

The petition is close to reaching its goal of 12,000 supporters; it already has 11,276 signees as of press time.

The Hollywood Reporter has reached out to L'Oreal and Estee Lauder for comment.

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