AOL: Jonas Bros. can 'help redesign Internet'

4:49 PM PDT 9/13/2010 by Lindsay Powers, AP

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CEO calls them 'most creative people on the planet'

Looks like the Jonas Brothers could have a new gig.

In an interview with Daily Front Row, AOL CEO and Chairman Tim Armstrong says his company wants to change the way both AOL properties and the web in general look... with help from the boy band.

Pointing to the content provider's in-depth fashion week week coverage, Armstong says, "Our properties and sites and the company itself will start to represent more of what you see in the runway world -- the creativity and the perfection. It's what we want at AOL: a well-designed and styled version of the internet. That's why we're working with some of the most creative people on the planet -- from Chuck Close to the Jonas Brothers. We want them to help us redesign the Internet."

The Bros. -- Nick, Kevin and Joe -- launched original online video channel Cambio.com with AOL this summer. Last week, the company announced plans to cross-promote content and share traffic with Ellen DeGeneres' website.

Armstong goes on of his plan to expand original content, "We think the internet needs to be reprogrammed. Web pages haven't looked any different in 15 years! They look like they were created by people in Silicon Valley with engineering backgrounds who happen to be mostly male. If you dropped down to planet Earth for the first time today and saw how pervasive the Web was, you'd expect it to be the most beautiful and elegantly designed experience in the world. But it's not. So we're in the process of redoing all our properties -- we'll be relaunching a lot of them in the next two months. That's a huge focus for us right now. The conventional wisdom is that original content's a hopeless racket -- everything gets sucked up and aggregated on Huffpo.