AOL sets Jonas site GM
Cambio, AOL’s wholesome celebrity infotainment site closely aligned with the Jonas Brothers, has lured CAA agent Nathan Coyle to be its GM. Coyle’s specialty at the agency was digital content melding artists and advertisers, where Cambio intends on thriving through a combination of news, social networking and online video. The site debuted in June as a partnership among AOL, brand-strategy company MGX Lab and Jonas Group, a media business founded by Kevin Jonas Sr., father of the pop trio. Jonas Group represents the Jonases, Jordin Sparks, Demi Lovato and others, all of whom are well-represented on Cambio.