AOL TV launches Top 5 widget

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NEW YORK -- AOL TV launched a widget on Monday for its daily "TV's Top 5" feature, allowing users to embed a clip on their personal Web pages with a link back to the portal.

Tuesday's widget, a piece of media that can be embedded on Web pages outside of its original destination, featured a short clip of Britney Spears' guest appearance on CBS' "How I Met Your Mother" on Monday night. During and after the clip, which runs with no ad, there are options to click back to AOL TV to see the four other clips from the night, where they will be monetized.

"We want to make sure that people can start their day with 'TV's Top 5' anywhere they'd like to," said AOL senior vp Mike Rich who heads up AOL Entertainment, Black Voices and Asylum. "Get yourself a taste of it and come back to the mothership to dig more."

The widget can be embedded on personal Web sites, blogs and social networking pages on News Corp.'s MySpace, Facebook and others.

Each weekday, the clip will be the top TV moment as decided by AOL TV's editorial team. The weekend widget, though, will be the top moment for the week as decided by AOL users, who can vote on their favorite clip throughout the week.

AOL TV started streaming full episodes last month and has content deals with ABC, CBS and Hulu, the NBC Universal/News Corp. joint online video venture.

The Time Warner-owned portal also has widgets for its music pages which allow users to embed music videos, buy albums and ringtones and scan photos.
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