APA Promotes Branding Agent Lauren Nogy to Vice President
Her endorsement deals include Gina Rodriguez for John Frieda, Betty White for Philips Lifeline and Alyson Hannigan for Pandora Jewelry.
APA has promoted agent Lauren Nogy to vice president in the branding and digital department, The Hollywood Reporter has learned.
Since joining the agency in 2011, Nogy has worked on negotiating endorsement deals including Gina Rodriguez for John Frieda, Betty White for Philips Lifeline, Alyson Hannigan for Pandora Jewelry, Shay Mitchell for Biore Skincare, country singer Jessie James Decker for Colgate and YouTubers Elle and Blair Fowler for Unilever.
"Lauren's hard work and commitment have played a key role as we continue to expand the Branding + Digital division," department head Brian Dow said in a statement. "Her expertise is a great asset to our growth, and I'm very pleased to acknowledge her success with this well-deserved promotion."
Nogy previously spent nine years at commercial talent agency Celebrity Consultants, where she negotiated and put together celebrity campaigns for Guthy-Renker, whose brands include Proactiv, Wen and Meaningful Beauty. After graduating from University of California, San Diego with a bachelor's degree in political science in 2000, she began her career at William Morris.