Apparition to relocate from NYC to L.A.

Move includes layoffs; indie film vet Tom Ortenberg to consult

Apparition owner Bill Pohlad said Wednesday that the film company will restructure operations in a move from New York to Los Angeles, with indie film veteran Tom Ortenberg on board to consult.

The move, which comes with an unspecified number of staff layoffs, follows the departure last month of Apparition president Bob Berney before the Festival de Cannes.

"Over the last few weeks, circumstances have forced us to rethink the direction and operations of the company, and regrettably this has resulted in layoffs impacting our staff and changes for our colleagues," Pohlad said. "Still, we very much believe in the mission set forth with Apparition and welcome Tom Ortenberg's expertise and consultation in the coming weeks and months."

Ortenberg also is a marketing and distribution consultant on Apparition's upcoming release of the Terrence Malick-directed drama "The Tree of Life," starring Brad Pitt and Sean Penn.

"I very much respect Bill's thoughtful approach to Apparition and look forward to being helpful in its success," Ortenberg said.

Berney jumped ship at Apparition amid reports of his dissatisfaction with financial support for the release of musical drama "The Runaways" and other films. The indie-film vet has yet to resurface in a new position.
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