Apple eyes TV deal with News Corp.

Considers allowing iTunes to rent Fox shows for 99 cents

Apple Inc. is in advanced talks with Rupert Murdoch's News Corp. to let iTunes users rent TV shows for 99 cents and is negotiating similar deals with other media companies, Bloomberg reported Tuesday.

Viewers would be able to rent programs from News Corp.'s Fox for 48 hours, Bloomberg said citing sources.

CBS Corp. and Walt Disney Co., where Apple CEO Steve Jobs sits on the board and is the largest shareholder, also are in talks about joining the new offer.
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