Apple iPhone 6s Sets New Sales Record in First Weekend

Courtesy of Apple
Apple's iPhone 6s

The tech giant revealed Monday that it has sold more than 13 million units of the new model.

Apple revealed Monday that its new iPhone 6s model set a new sales record, moving more than 13 million units just three days after it was launched.

“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” Apple CEO Tim Cook said in a statement. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9."

Apple's iPhone 6s and 6s Plus went on sale on Friday in the U.S., Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore and the UK. The latest iPhone models will be available in 40 more countries starting Oct. 9, including Italy, Mexico, Russia, Spain and Taiwan.

Last year's new iPhone 6 and 6 Plus models sold more than 10 million units in their first weekend on sale, which was then an Apple record.

Apple unveiled its latest iPhone at a Sept. 9 event with Cook telling the audience, "We have changed everything about these new iPhones."

The iPhone 6s comes with a new 3D touch feature that senses how deeply you press the display, letting you "peek" into information on various apps without having to open the apps themselves. The new iPhone also has an upgraded camera and the ability to shoot in 4K video. The new iPhone also includes a "Live Photos" feature that animates still photos by capturing the second-and-a-half before and after the photo is taken.

The iPhone 6s, which was available for pre-order starting Sept. 12 before shipping on Friday, also comes with Apple's iOS 9 operating system, which was launched on Sept. 16.

The new iPhones come in silver, gold, space gray and rose gold. The 6s model starts at $199 with a two-year contract and the 6s Plus starts at $299 with a two-year contract.

Sales completed by Saturday will be included in Apple's 2015 fourth fiscal quarter results and sales completed on Sunday will be included in Apple's 2016 first fiscal quarter results.

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