Apple May Reveal New Version of Final Cut Pro Next Week
Speculation is high that the company will make an announcement following unusual activity surrounding a planned SuperMeet.
Will Apple reveal the next version of its Final Cut Pro editing software next week in Las Vegas?
Speculation is high that the computer giant will make such an announcement following some unusual activity surrounding Final Cut Pro User Group Network’s planned SuperMeet, an event staged annually in Las Vegas during the same week at the National Association of Broadcasters Show.
On Tuesday, organizers of SuperMeet — which has attracted more than 1,000 guests in past years — contacted its sponsors to say that Apple had upped its participation and was exclusively taking over the presentation stage, one scheduled sponsor told The Hollywood Reporter.
Sponsors slated to participate during the Tuesday event at Bally’s are Avid, Autodesk, Blackmagic Design and Canon. THR has learned that Avid’s involvement — along with its planned guest speaker, director Kevin Smith — had been canceled.
Insiders suggest that Apple must be planning a big announcement, which is widely presumed to be the anticipated next version of Final Cut.
Apple did not immediately respond to a request for comment.