Apple to Release iPhone for Verizon Network Thursday

Apple

A Verizon representative said the company is confident that its 3G network can handle the data requirements of iPhone customers.

Apple will release its anticipated iPhone for the Verizon wireless network Thursday starting at 7 a.m. Pacific time.

"It's big for Apple; it's big for Verizon. It's opens up the platform to a lot more potential customers and may make some of the AT&T customers switch to Verizon because of (AT&T's) bandwidth issues," according to Chris Chinnock, president of display and consumer electronics consulting and information firm Insight Media.

"I think maybe a lurking problem is (potential for) a repeat of what happened to AT&T. If all of a sudden the Verizon network gets clogged up with data downloads, they could be victims of their own success. The quality of service would go down, (there will be unhappy) customers, and then they would need to start investing in more infrastructure."

The new iPhone is designed as a 3G device, meaning that consumers would not use Verizon's new 4G LTE network. A Verizon representative said the company is confident that its 3G network can handle the data requirements of iPhone customers.

For Hollywood, which aims to distribute video content on smart phones and other portable devices, bandwidth is a critical component.

"If (on any portable device) you are getting your content interrupted because of bandwidth issues, and if consumers have to use lower resolutions or overcompress and compromise image quality, Hollywood is not going to like that," Chinnock told The Hollywood Reporter.

The iPhone 4 on the Verizon network will be available at Apple's retail stores and at more than 2,000 Verizon Wireless Communication Stores nationwide. The phone lists for $199 for the 16GB model and $299 for 32GB with a new two-year agreement. Full retail price is $649.99 (16GB) and $749.99 (32GB).

Verizon declined to share pre-order figures.

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