Apple Watch to Hit Stores in April
The latest addition to the Apple product line was revealed on March 9 in San Francisco.
Apple's latest reveal was a potpourri of products.
The Cupertino, Calif.-based company gathered loyalists and members of the media for several announcements on March 9.
CEO Tim Cook hosted the Spring Forward event held at San Francisco's Yerba Buena Center for the Arts, kicking things off with an announcement of Apple's new exclusive pact with HBO to stream the channel's programs via its new HBO Now stand-alone service on Apple devices. The company then announced that it is reducing the cost of the Apple TV from $99 to $69.
Also revealed: the brand-new Macbook. Weighing in at 2 pounds, the notebook is 24 percent thinner than the previous Macbook Air but features a full-size keyboard with keys that are four times more stable. The price for the new Macbook starts at $1,299 with the higher tier going for $1,599.
Finally, Apple gave new details about the Apple Watch after first announcing the product in September 2014. Cook showed off how the new device will be able to accept text messages and phone calls. "I have been wanting to do this since I was 5 years old," he said gleefully about answering a call on his wrist. "The day is finally here."
As previously revealed, the Apple Watch comes in two sizes and three versions. At the March 9 event, Apple announced that the Sports model will have a starting price of $349 (the 42-mm model will cost $50 more). Additional models range from $549 to $1,099 with the exception of the 18K gold watch, which will run $10,000 and up. "It's the most beautiful expression of the Apple Watch," said Cook. Preorder begins on April 10. The target to launch: April 24.
The watch is the first new product since Cook took control of Apple in 2011, and he's taken his time before releasing it to the public. Apple had been rumored to be working on a wearable device for more than a year before it was announced, and the company was initially said to be targeting a 2014 launch. But Cook has often said that Apple will take its time to develop a stellar product. Meanwhile, competitors including Samsung and Sony have released their own watches to compete with the likes of fitness trackers such as Nike FuelBand and Fitbit.
Also announced at the Spring Forward event: Apple's dive into medical research via new apps designed for the iPhone.