'The Apprentice Asia' to Star Malaysian Aviation Tycoon Tony Fernandes

The AirAsia and F1 Lotus Racing chairman will take the lead role in the RGM Media series.

SYDNEY -- Singapore-based production company RGM Media is to make The Apprentice Asia with Malaysian aviation tycoon Tony Fernandes to take on the Donald Trump role in the series, RGM said Tuesday.

Casting is now under way for a group of business executives from across industries and countries in the region, who’ll undergo a series of challenges mirroring the elimination-style competition of the original show, with the winner set to become a highly-paid apprentice to Fernandes.

One of Asia’s youngest and most celebrated business leaders, Fernandes is the co-founder and executive chairman of Malaysian entertainment and leisure conglomerate Tune Group Sdn Bhd, the parent firm of low-cost airline AirAsia and the Formula One team Lotus Racing.

"We are tremendously excited to have Tony on board. Not only is he a great and charismatic businessman; he is also a personality Asians have come to associate with worldwide success,” Devesh Chetty, CEO of RGM said.

Fernandes is expected to “spice up the ‘ultimate job interview’ with his trademark wit, daring decisions, and entrepreneurial grit,” Chetty added.

"It's a thrill to be at the helm of The Apprentice Asia. We’ll see some of the most promising business talents in the region battle it out from the street to the boardroom. I can't wait to throw some really interesting challenges their way so they can show the world what the new generation of Asian business executives are made of," Fernandes added.

The production is the first from RGM since it listed on the Australian Stock Exchange last year and since inking a joint venture with Mark Burnett Productions to produce TV programs and events in the region. Burnett first flagged plans for The Apprentice Asia in 2008.

RGM Media, based in both Singapore and Sydney, has feature film projects in development including Point Break II and is also planning an Asian People’s Choice Awards.

comments powered by Disqus