WME's Ari Emanuel 'Misinformed' on Copyright Filtering, Says Google Exec

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Google advertising exec Susan Wojcicki calls William Morris Endeavor co-CEO Ari Emanuel "misinformed" in his opinion that the tech company isn't doing enough to help Hollywood combat online piracy.

Speaking at the AllThingsD-organized D10 conference earlier this week, Emanuel did not mince words as he took Google and Silicon Valley at large to task on the issue, saying: "We need Northern California to figure out how to keep our intellectual property from being stolen."

Entertainment industry writer-creators like Aaron Sorkin and Larry David spend a lot of time developing content, he noted, and tech companies "need to...help us protect that stuff."

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Emanuel said Google's position on piracy is especially important, and raised concerns that the company might delay action due to a reluctance to negotiate post-SOPA strategies. He called on Google to filter out international piracy to help cut down on content theft -- arguing that the company also blocks child pornography.

“I think he was misinformed, very misinformed,” Wojcicki said Thursday at the D10 conference. “We do not want to be building a business based on piracy.”

While child pornography is easily spotted, “When I see content, I don’t know if you own the copyright," she said.

Google funneled $30 million into the creation of a system to monitor YouTube content for copyright violations, and the company removes 1 million-plus Internet URLs each month, Wojcicki said, noting Emanuel's collaboration with YouTube on launching channels for celebrities such as Tyler Perry.

“This is not a technical problem, this is much more of a business issue," she said.

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