VMAs Beauty: The Next Wave of Crimping
Slick, straight hair begone. Ariana Grande and Beyonce sported 'dos that incorporated the iconic '80s texture.
Is sleek, slick, straight hair on the way out?
At the MTV’s VMAs on Sunday night, there were signs that we could be seeing a return to texture, from tousled to crimped.
Between Britney Spears’ comeback performance — her last at the VMAs was 10 years ago — and the crimped locks spotted on several women, the show had a couple of throwbacks. You'll remember Spears wore crimped locks back in 2000, and Madonna wore them 15 years before that.
But on Sunday night, Ariana Grande gave her signature high ponytail a couple of new twists. For one, says her hairstylist Aaron Light, "She’s killing it with her new fringe bangs, which is something fresh and different for her, while also a continuation of her iconic look." He also added extra volume and texture by crimping the pony. Before running the iron through her locks, he dusted his fingertips with Matrix Style Link Mineral Booster Texture Booster and ran them through her hair.
Of the typically ‘80s look, Light says, "We added the crimped pieces not so much as a throwback but as a fun way to add texture and depth to her classic style."
During her Lemonade performance, Beyonce’s hairstyle incorporated a similar effect. Her beautifully braided, half-pompadour ‘do was finished with cascading locks in a crimpy wave.
Meanwhile, natural texture — a reminder of the oh-so-effortless ‘90s — popped up on more than one celebrity. Kim Kardashian’s shiny, anti-volume look was one iteration, and both Hailee Steinfeld and Ashley Graham — whose hair was chopped short right before the show — worked similar looks. We say, bring on the volume!