Ariana Grande Serenades a Cab Driver for Perfume Promo
Is this a campaign for her fragrance or "Focus"?
Ariana Grande's first-ever fragrance, ARI, has been available since September, and over the weekend, the petite pop star dropped a new video campaign to promote the scent, which we've smelled in person (thanks to Frankie Grande).
Set in the old days of New York, the short film sees Grande stepping into a pastel purple taxi (but, of course) with her model pup, Toulouse Grande, and serenading the cab driver upon his request ("Hey Ari, will you sing me a little something?") with her latest single, "Focus," which dropped in October. You can watch the entire clip below.
In case you haven't already snapped up ARI by Ariana Grande, which includes scents of sparkling fruits and florals, as well as notes of wood, musk and marshmallow, you can get yours at Macy's and Ulta Beauty.