Arklay to oversee CTV branding

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TORONTO -- CTV Inc. on Thursday said it has promoted Jon Arklay to oversee strategic branding of the Canadian broadcaster's 21 conventional TV stations and 15 cable channels.

Arklay will serve as vp of creative services and brand, developing and protecting CTV's brand as the Canadian network readies itself to air the 2010 Winter Olympics from Vancouver and the 2012 Summer Olympics in London.

Rick Lewchuk, CTV senior vp of program planning and promotion, lauded Arklay's "proven understanding of strategic brand management and a keen eye for visual presentation."

The CTV would not confirm whether Arklay also will oversee strategic branding for the 12 local TV stations and 21 specialty channels recently acquired from rival Chum Ltd.

Arklay most recently held the position of CTV director of creative services, strategically branding the network's national and local news services as well as sports programming on the Sports Network and such individual shows as Discovery Channel's "Daily Planet."

Arklay also helped conceive CTV's video presentation to the International Olympic Committee in early 2005, which helped end the rival Canadian Broadcasting Corp.'s longstanding hold on the Canadian broadcast rights to the Olympics.

CTV and partner Rogers Communications bid $153 million to secure the TV rights to the 2010 and 2012 games.
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