Arnold heads Avid video unit

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Kirk Arnold has been named executive vp and GM of Avid Technology's professional video business unit. She will report to Avid CEO Gary Greenfield, who was named to his post in December.

Arnold joins Avid with more than 25 years of management experience, having most recently served as vice chairman and CEO of Keane, a business transformation and outsourcing services provider. Earlier, she was executive vp product development and management at Fidelity Investments. She also has held positions at NerveWire, Computer Sciences Corp. and IBM.

"As a former CEO of a $900 million consulting company and president of a similarly sized division of CSC, Kirk's experience in running complex businesses and her customer-centric approach will serve her well," Greenfield said.

The hiring comes at a time when many Avid post customers feel that the company is out of synch with the industry. Customers said they were hopeful -- but also expressed reservations -- that Arnold will bring about positive change.

"They need somebody in that position that really understands our needs," one customer said. "That's the only way Avid is going to enhance its products."
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