Ashton Kutcher's Twitter Dominance Challenged in Marketing Experiment
The actor was pitted against Internet entrepreneur Kevin Rose to determine who has more influence over consumers.
Actor Ashton Kutcher and Internet entrepreneur Kevin Rose were recently pitted in a battle of the tweets to determine who has more influence over consumers.
The two each tweeted out a link on July 28 offering a $10 discount off a purchase at Fab.com, a retail site aimed at interior designers (Kutcher is an investor in fab.com.). The website found that more of Kutcher's 7 million-plus Twitter followers signed up for the promotion, but those of Rose's 1.3 million followers who participated generated more orders which resulted in higher profits, notes The Washington Post.
Rose's followers also passed along the discount link more often than Kutcher's followers.
The Post notes that in terms of total sales, Rose brought in $7,121 while Kutcher's tally was only $2,183.
Kutcher is certainly not new to using his social media influence. The Two and a Half Men star was the first person to reach one million followers on the social media site in 2009.
He's also used his Twitter handle, aplusk, to promote his various causes. In early July, Kutcher's tweets complaining about risque advertising in The Village Voice prompted American Airlines to pull advertising from Village Voice Media.