Asian TV Network Diva to Launch Telemundo Programming Block
"Diva Presents Telemundo" will feature such telenovelas as "Aurora" and "Cruel Love" from the NBCUniversal unit.
DIVA, which bills itself as Asia's leading entertainment channel for women, has inked a deal with NBCUniversal's Telemundo unit to air a special two hour block of programming dedicated to telenovelas come Aug. 4.
The 2 hour block will be titled DIVA Presents Telemundo and air weekdays from 4.15pm and will be available via pay-TV in Singapore, Malaysia, Hong Kong, Taiwan and the Philippines. The telenovelas that will launch the Latin flavored programming are Aurora and Cruel Love (Perro Amor), two Miami-produced shows that will be dubbed in English with local language subtitle in certain markets.
Christine Fellowes, Managing Director, Asia-Pacific, Universal Networks International, said: “We are delighted to announce another milestone for NBCUniversal International Television with the launch of the Telemundo block in Asia. DIVA celebrates women and Telemundo defines passion – what better combination to appeal to our core female audience?”
The launch of the Telemundo programming block on DIVA is the first of its kind for an English-language general entertainment pay-TV network in the region said NBCUniversal and the deal comes a year after the launch of Telemundo in Africa – the first Telemundo channel to launch outside the Americas.