Pret-a-Reporter

At De Beers, Diamonds Are An A-Lister's Best Friend

Courtesy of De Beers
Fan Bingbing at the opening of the DeBeers boutique on Madison Avenue on Dec. 7.

Kate Mara, Greta Gerwig and Fan Bingbing turned up at the jeweler's Madison Avenue opening.

Fan Bingbing was already sporting a suite of white diamonds lent to her by De Beers for the Wednesday night opening of the jeweler's new Madison Avenue flagship, but the moment Francois Delage saw her yellow beaded tulle Reem Acra gown, he had another idea.

Like a fairytale prince, the De Beers CEO slipped a yellow-diamond ring on her right hand. And not just any yellow diamond: a 55-carat stunner set in 18-karat yellow gold, easily one of the showcase pieces of the newly opened two-story boutique.

Delage, of course, isn’t always so impulsive. Describing this latest flagship as “warm and cozy, intimate and elegant,” he added that the 2,153-square-foot space has been two years in the making, spurred by the jeweler’s decision to relocate from Fifth Avenue and 55th Street to Madison. “For us, Fifth Avenue is no longer the experience we wanted to offer our clients,” he said. “Madison Avenue is where we wanted to be, on the west side of the street somewhere between Barneys [at 61st Street] and 64th Street, so it was just a matter of waiting for the perfect space.”

Bingbing was joined at the cocktail party by Kate Mara and Greta Gerwig, who both opted to make style statements that felt decidedly personal. Mara accented her white Christian Dior dress with ropes of diamonds wrapped around her wrist and neck, an edgier look that paired well with her deep red lip color, while Gerwig opted for a more classic, symmetrical diamond necklace with a sculpted one-shoulder black dress by Rosetta Getty. “I wanted to wear something black so the diamonds would stand out,” Gerwig explained.

De Beers also will add the sparkle to Gerwig’s look for this Sunday’s Critics' Choice Awards; she’s nominated as best supporting actress for 20th Century Women. Combine that film with her work opposite Natalie Portman in Jackie, and this likely won’t be the only awards-show appearance for Gerwig this season. “It really has been the best December yet,” she said with a big smile. “They’re two of my favorite films I’ve ever made, and I’m so glad they’re coming out together.”

All the prerelease talk of Jackie’s costumes, she added, is justified. “Every prop, every costume, was so well researched,” she said. “It really helped you feel part of that world.” At 5-foot-8, Gerwig noted that while her costumes were a combination of pieces made for her and vintage finds, the latter sometimes proved challenging: “Some of those vintage pencil skirts just seemed like miniskirts on me.”

Each actress’s individual style was key to her inclusion at this particular opening night, Delage explained. “Every one of these ladies is so accomplished, which is a word that for us is very meaningful,” he said. “And aside from the fact that each of them is extraordinarily talented, they are all also incredibly authentic. That’s the De Beers woman for us.”

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