ATI helps fill the pipeline at MyNet
'Masters of Illusion,' 'Vice Squad' among additions to slateAfter providing MyNetworkTV with a steady stream of specials for the past two years, including the ratings champ 2007 World Magic Awards, Associated Television International has emerged as a major supplier for the network with three series.
Following ATI's four "Masters of Illusion" specials for the net last season, the franchise featuring magicians performing in front of a live audience launched as a regular series on Monday.
It is joined by "Vice Squad," a documentary look at undercover officers that premiered Tuesday, and the return of the Arsenio Hall-hosted "World's Funniest Moments" tonight.
"MyNetwork has become our go-to network," said James Romanovich, ATI's president of worldwide media and entertainment, who praised the company's relationship with the network and its president Greg Meidel.
Under ATI president David McKenzie, the comapny also plans to expand its brand of socially conscious programming. Last year, ATI produced five humanitarian specials, two of which earned Daytime Emmy nominations in the special class special category and one -- the CW's "America's Invisible Children" -- which took home the award.
Another special, MNT's "Eyes on Kenya," is being developed into a series featuring celebrities helping people in need around the world.
Also being developed into a series is ATI's 2008 MNT special "Heroes at Home," in which veterans receive a home makeover.
ATI's development slate, overseen by senior vp Justin Pierce, also includes an unscripted show that revolves around two popular teen actors.
Additionally, ATI recently forged a partnership with German broadcaster RTL for the 2008 World Magic Awards.