Aussie home vid market tops $1 bil

Record year underlines decade of growth

SYDNEY -- The Australian home entertainment market topped a record AUS$1.23 billion ($1.18 billion) in retail sales with over 31,000 film, TV, documentary and music titles released in 2007 according to figures released by the Australian Film Commission Wednesday.

The figures showed market growth from $143 million in 1998, while the top 1000 titles sold accounted for 51% of total sales revenue.

Analyzing baseline figures collected on the video industry each year by GfK Marketing, the AFC found that 77 Australian titles featured in top 1000 DVD’s sold accounting for 8% of sales.

By comparison Australian films last year accounted for just 4% of Australia’s box office revenues of $850 million.

The top selling video titles for 2007 were “Harry Potter And The Order Of The Phoenix,” “The Simpson’s Movie,” “Happy Feet,” “Casino Royale,” “Transformers” and ABC TV mockumentary series “Summer Heights High.”

Joining “Happy Feet” and “Summer Heights High” as the top five selling Australian titles overall were comedy feature “Kenny,” music video “AC/DC: Plug Me In” and series 4 of TV comedy “Kath and Kim.”

Value of sales or the number of units sold for individual titles was not provided.

Overall feature films constituted $570 million in DVD sales last year, adult TV dramas were $285 million and documentaries took over $35 million.
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