'Avatar' becomes U.K.'s top Blu-ray release

Ships 505,057 units in first two weeks

LONDON -- It may have missed out on Oscar glory, but boxoffice smash "Avatar" continues to shatter industry records, becoming the biggest selling Blu-ray title ever sold in the U.K.

Twentieth Century Fox Home Entertainment (TCFHE) said Monday that it had shipped 505,057 units in high-definition Blue-ray format, beating the U.K. leader "Dark Knight," in just 2 weeks.

The 2D version of the IMAX and 3D cinema version has already outsold "Dark Knight" in North America, shipping 1.5 million units in its first day.

Lavinia Carey, director general of the British Video Association said the sci-fi movie spectacular was the kind of title that persuaded consumers to upgrade to HD.

"It's fitting that "Avatar" is the title that inspires consumers to buy into Blu-ray and lift it to the next level of household penetration," she said.

Prior to the film's release on Blu-ray Disc and DVD, AVATAR generated over £91 million ($136.3 million) at the U.K. boxoffice and $2.7 billion worldwide -- making it the highest grossing film of all time here.
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