Without 'Avatar,' Danish Box Office Down 10% In First Half of 2011
Local productions take 29% market share.
COLOGNE, Germany - With no Avatar driving 3D revenues, cinema admissions in Denmark slipped 10 percent in the first half of this year to around six million tickets sold. While Hollywood blockbusters in the first half couldn't match last year's performance, local productions held their own.
Danish features, including Susanne Bier's Oscar-winner In a Better World and comedies such as Mikkel Norgaard's Clown The Movie and Superclasico from director Ole Bornedal, accounted for 29 percent of total admissions, up from 17 percent over the same period last year.