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'Avatar' Producer Jon Landau Calls on Apple, China to Embrace 3D

8:41 AM PDT 6/6/2011 by Karen Chu

Landau says converted 2D films should be labeled as such to avoid sullying true 3D technology.

SINGAPORE – Avatar producer Jon Landau is calling for grading of converted “fake” 3D and truth in advertising to weed out cheats -- get ready for 2.4D and 2.8D. And Steve Jobs might want start banging out the next generation of iPad 3D.

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    'Avatar' iTunes Special Edition

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