'The Avengers' and 'The Hunger Games' to Get TV Premieres on EPIX
For the handful of people who don't catch The Avengers or The Hunger Games during their respective record-breaking box office showings, both films will first land at EPIX when arriving on television.
EPIX, the multi-platform joint venture between Viacom, its Paramount Pictures unit, MGM Studios Inc and Lionsgate, announced Monday that it has secured first-run rights.
The news comes on the heels of The Avengers' gargantuan $207.1 million opening weekend and other 2012 box office champ Hunger Games' current global gross of $618.0 million.
As a part of the deal, both films will get debuts on the cable channel, its On Demand service, its website and across its multiple apps.
“EPIX is all about providing its subscribers the biggest and best movies anytime and anywhere," said EPIX CEO and president Mark Greenberg. "We are thrilled to bring this year’s two biggest blockbuster titles to the EPIX slate, providing even more value to our viewers and affiliated distributors. We congratulate our studio partners, Paramount and Lionsgate, on their tremendous success."
Previously, ABC Family landed network TV rights to The Hunger Games and its upcoming sequel Catching Fire.