Box Office Report: 'Avengers' Gives 'John Carter' a Double-Feature Boost at Drive-Ins
The Disney disappointment zoomed back up the box office charts after being paired with the Marvel blockbuster this weekend.
While most of the world was paying attention to The Avengers over the weekend, fellow Disney pic John Carter was making its own news.
PHOTOS: 28 of Summer's Most Anticipated Movies
John Carter zoomed up the domestic box office office chart from No. 38 the week before to No. 12 -- thanks to being paired with The Avengers at more than 150 drive-ins across the country.
John Carter -- which resulted in a $200 million loss for Disney -- grossed $1.5 million and was up a staggering 1,223 percent over the previous weekend. The film's domestic gross is now $70.8 million, while it has grossed $208.2 million overseas. Those are big numbers, but a hefty production budget and marketing spend put Disney into the red.
PHOTOS: 'John Carter' Premiere Red Carpet Arrivals
It's common practice for drive-ins to offer double features. Usually, however, it doesn't boost the older film's bottom line to such a degree. But Avengers did such massive business -- the film opened to $207.4 million, the biggest opening of all time --that it made a difference.
The average cost of a drive-in ticket is $8. Studios don't disclose how they divvy up the ticket sales between two films playing in a double feature.
THR's Daily Must Feeds
-
Billboard Music Awards Winners List
-
Bradley Cooper On Why He Left 'Jane Got A Gun'
-
Zoe Saldana & Marion Cotillard: 'Blood Ties' Cannes Premiere
-
Justin Bieber Booed While Accepting Award
-
Jay-Z Says Beyonce is Not Pregnant
-
The Final Word On Daft Punk's Album
-
Oh, Drake Is Also in 'Anchorman 2'
-
Robin Wright’s Film Takes ‘Craziest Movie at Cannes’ Honors
In This Week's Magazine
- MOST SHARED
- MOST POPULAR
- 1
CBS Pulls Tornado-Themed 'Mike & Molly' Finale
- 2
Behind the Candelabra: Cannes Review
- 3
'The Big C' Postmortem: Cathy Was 'Lucky and Unlucky at the Same Time'
- 4
The Hangover Part III: Film Review
- 5
'Dancing With the Stars' Finale: Voting Limited After Technical Difficulties
- 6
Cannes: 'Nymphomaniac' Producer Reveals Graphics Are Used in 'Groundbreaking' Sex Scenes
- 7
'How I Met Your Mother' Reveals the Mother (Video)
- 8
'Mad Men' Deconstruction Vol. 2: Episode 8: 'The Crash'
- 9
The Last Days on Mars: Cannes Review
- 10
'The Voice' Recap: Rock and Religion Dominate the Top Ten



