Box Office Report: 'Avengers' Gives 'John Carter' a Double-Feature Boost at Drive-Ins

 

While most of the world was paying attention to The Avengers over the weekend, fellow Disney pic John Carter was making its own news.

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John Carter zoomed up the domestic box office office chart from No. 38 the week before to No. 12 -- thanks to being paired with The Avengers at more than 150 drive-ins across the country.

John Carter -- which resulted in a $200 million loss for Disney -- grossed $1.5 million and was up a staggering 1,223 percent over the previous weekend. The film's domestic gross is now $70.8 million, while it has grossed $208.2 million overseas. Those are big numbers, but a hefty production budget and marketing spend put Disney into the red.

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It's common practice for drive-ins to offer double features. Usually, however, it doesn't boost the older film's bottom line to such a degree. But Avengers did such massive business -- the film opened to $207.4 million, the biggest opening of all time --that it made a difference.

The average cost of a drive-in ticket is $8. Studios don't disclose how they divvy up the ticket sales between two films playing in a double feature.

 

 

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