Avicii, M.I.A. and Tyler the Creator to Perform at YouTube Music Awards
YouTube has added more musicians to the performers lineup for its first YouTube Music Awards.
Avicii, M.I.A., Tyler the Creator, Earl Sweatshirt and Walk Off the Earth have joined previously announced headliners Eminem, Lady Gaga and Arcade Fire on the slate for the live-streamed Nov. 3 event at New York City's Pier 36.
Comedian and musician Reggie Watts has joined the bill as co-host of the event with Jason Schwartzman.
Nominations for the six categories, which include Video, Artist and YouTube Phenomenon of the Year, were also unveiled. One Direction, Demi Lovato, Justin Bieber, Lady Gaga, Eminem, Katy Perry, Nicki Minaj, Rihanna, Taylor Swift, Macklemore & Ryan Lewis and Selena Gomez were among the boldfaced names getting recognition on the shortlists.
Determined through YouTube data over the last 12 months, the final list of nominees represent "the artists and videos with the highest levels of YouTube fan engagement, including views, likes, shares, comments and subscriptions."
Voting for the categories has opened at www.youtube.com/musicawards.
YouTube breakouts Lindsey Stirling and CDZA were previously annuonced as performers. Leading into the awards show, being presented in partnership with Kia, YouTube will feature performances from Seoul, Tokyo, Moscow, London and Rio that will kick off at 2 a.m. PT/5 a.m. ET on Nov. 3.
Filmmaker and music video director Spike Jonze serves as creative director, with Vice Media and Sunset Lane executive producing.
YouTube has been aggressive in its initiatives in the past year. In August, the company kicked off Geek Week, dedicating several days to geek-centric programming, and in May, launched its first star-studded Comedy Week.
The full list of nominees below:
Video of the Year: Honoring the world’s most loved music videos, these nominees represent the videos with the most fan engagement on YouTube over the last year.
‣ Barack Obama vs Mitt Romney. Epic Rap Battles Of History
‣ Demi Lovato Heart Attack ‣ Girls' Generation I Got A Boy
‣ Justin Bieber (feat. Nicki Minaj) Beauty And A Beat
‣ Lady Gaga Applause ‣ Macklemore & Ryan Lewis (feat. Mary Lambert) Same Love
‣ Miley Cyrus We Can't Stop
‣ One Direction Best Song Ever
‣ PSY Gentleman
‣ Selena Gomez Come & Get It
Artist of the Year: Honoring YouTube’s most-loved acts, nominees represent the most watched, shared, liked, and subscribedto artists over the last year.
‣ Epic Rap Battles of History ‣ Justin Bieber
‣ Katy Perry
‣ Macklemore & Ryan Lewis ‣ Nicki Minaj
‣ One Direction
‣ Taylor Swift
Response of the Year: Honoring the best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on the videos fans watched, shared or liked.
‣ Boyce Avenue (feat. Fifth Harmony) Mirrors
‣ Jayesslee Gangnam Style
‣ Lindsey Stirling and Pentatonix Radioactive
‣ ThePianoGuys Titanium / Pavane
‣ Walk Off the Earth (feat. KRNFX) I Knew You Were Trouble
YouTube Phenomenon: Recognizing the YouTube trends that the world could not get
enough of, nominees are based on the songs that generated the most fan videos.
‣ Gangnam Style
‣ Harlem Shake ‣ I Knew You Were Trouble
‣ Thrift Shop
YouTube Breakthrough: Honoring music’s breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers over the last year.
‣ Kendrick Lamar
‣ Macklemore & Ryan Lewis ‣ Naughty Boy
Innovation of the Year: Starting with videos selected by a international panel of musicians, YouTubers and creative luminaries, we then selected the creative video innovations that resonated most with fans on YouTube, based on views, likes, shares and comments.
‣ Anamanaguchi ENDLESS FANTASY
‣ Atoms For Peace Ingenue
‣ Bat For Lashes Lilies
‣ DeStorm See Me Standing
‣ Toro Y Moi "Say That"