Avicii is the New Face of Ralph Lauren's Denim & Supply Fall Line (Video)

 Courtesy of Ralph Lauren

This fall, electronic music guru Avicii will step out from behind the DJ booth as the face of the new Denim & Supply Ralph Lauren advertising campaign.

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The ads, shot in New York City by celebrity photographer Mark Seliger, showcase the brand's Fall 2012 line, featuring earth-toned chambray and plaid flannels, leather-clad outerwear and worn-down denims drawn from the southwestern style of American outdoor music festivals. The Swedish DJ claims the style is right up his alley.

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As part of the campaign, the Grammy nominated artist has co-produced an exclusive music video with the label for the remix of his latest track, “Silhouettes.” The full clip is set to premiere later this summer, but a sneak-peek of the collaboration is available on the Denim & Supply website.

Watch the video below for a teaser of the “Silhouettes” remix and campaign video.

 

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