AwesomenessTV Taps Bonnie Pan as Head of Network
The former Endemol Shine Beyond president will oversee content across YouTube, social and owned-and-operated channels for the teen media company.
Awesomeness' new CEO, Jordan Levin, has made one of his first executive appointments, tapping digital media veteran Bonnie Pan as the first head of network for its AwesomenessTV channels.
In her new role, Pan will oversee strategy and programming for all video and editorial across ATV's YouTube, social and owned-and-operated channels. That includes Awesomeness News, which the company announced in May at its NewFront presentation.
Pan will report to Levin, who joined Awesomeness in May, as well as president Brett Bouttier. She also will collaborate with Awesomeness co-founder Joe Davola. Her role joins existing network head positions held by Birk Rawlings for DreamworksTV and Carrie Franklin for Awestruck.
"Bonnie is the rare executive who has been an early leader in all aspects of this rapidly changing industry," said Levin. "From her experience in online video at Yahoo, to partnering with influencers at Maker Studios and original production at Endemol, she brings with her a depth of experience and boundless creative enthusiasm that will benefit the AwesomenessTV network tremendously."
Added Bouttier, "AwesomenessTV has grown from a YouTube channel to a fully distributed media brand that has become synonymous with Gen-Z, reaching millions across every major platform out there today. With Bonnie's programming and audience experience, we're confident she'll take the growth of our network brand even further."
Pan most recently served as president of Endemol Shine Beyond, the digital arm of the television studio. She was laid off as part of Endemol Shine's decision to shut down Beyond in June of this year, a little more than a year after she was tapped for the role. Before Beyond, Pan was executive vp programming at Disney-owned Maker Studios, where she oversaw original series for its gaming, lifestyle, family and entertainment categories. She was head of global programming at Yahoo! Video for four years.
"Having been a fan of AwesomenessTV for many years, I'm thrilled to join the team under Jordan's leadership," said Pan. "The insatiable appetite of teens to consume content and experience entertainment across platforms is undeniable. AwesomenessTV has embraced the 'content-meets-technology' storytelling formula and captured a passionate audience. I'm looking forward to continuing to grow the network across the platforms of today and those we have yet to imagine."
Levin took over DreamWorks Animation-owned Awesomeness earlier this year after the departure of co-founder and CEO Brian Robbins. The company, which was part of DWA's sale to NBCUniversal, produces programming for teens and tweens for multiple platforms, including YouTube, Netflix and theaters. It also operates Awestruck for millennial moms and DreamWorksTV for young kids.