AwesomenessTV Taps Disney's T.J. Marchetti as CMO
T.J. Marchetti hails from Walt Disney Studios where he was svp digital marketing.
Disney digital marketer T.J. Marchetti has joined AwesomenessTV as chief marketing officer, the company announced Tuesday.
Marchetti, formerly svp digital marketing at Walt Disney Studios, replaces Margaret Laney in the role. She left the company in late February to run a mobile startup.
“T.J. comes to AwesomenessTV with a strong track record of combining creativity and technology to build brands and audience loyalty,” said AwesomenessTV CEO Brian Robbins. "We are thrilled to have someone of his stature join our company as we continue to grow.”
While at Disney, Marchetti was responsible for the digital marketing campaigns for Disney, Disney Animation, Marvel, Pixar and Lucasfilm properties. He was also part of the team that launched the digital video platform Disney Movies Anywhere. Prior to joining Disney he worked at MTV and a number of tech firms, including eHarmony, IAC, Yahoo and AOL.
Marchetti will oversee marketing and branding initiatives for AwesomenessTV, a teen-focused YouTube network and multi-platform media company owned by DreamWorks Animation. The company's properties include a joint venture with Hearst on the Seventeen YouTube channel and multichannel network.