AwesomenessTV Teams With Endemol for International Expansion
The multiyear deal will see AwesomenessTV channels launch in the U.K., France, Germany, Spain and Brazil.
AwesomenessTV is going global.
The DreamWorks Animation-owned teen content platform on Monday announced a multi-year partnership with Endemol Shine Group to extend its reach beyond North America.
The deal will see Endemol's premium channel network Endemol Beyond, which it unveiled in 2013, launch local language AwesomenessTV channels in markets including the U.K., France, Germany, Spain and Brazil. Endemol will also support and further grow AwesomenessTV's existing roster of channels in these markets, as well as incubated new talents and verticals across its network.
Among the formats to be given the international push are docu-reality series Cheerleaders and interview-based IMO, although new original contents including long-form series for both digital video and television distribution are expected to be created under the agreement.
Endemol will help distribute AwesomenessTV formats, including Nickelodeon's sketch comedy series AwesomenessTV, globally.
"Partnering with Endemol Shine Group will enable us to expand our footprint to reach teen audiences in their local languages with content produced just for them," said Brian Robbins, AwesomenessTV's CEO and founder.
"We will also be able to offer creative talent in these markets the same opportunities as those in the U.S., including brand deals, marketing support and premium production."