AZN teams with E! for awards coverage

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Comcast Corp.-owned AZN, the network that targets Asian-American viewers, has partnered with sister network E! Entertainment Television to further promote its 2007 AZN Asian Excellence Awards, set to premiere on AZN at 8 p.m. May 28.

E! will feature an hourlong special at 6 p.m. May 24 that will serve as a preview of the awards show and include red-carpet arrivals, behind-the-scenes footage and highlights from the event. E! also will provide information and updates on its Web site.

In addition, J.C. Penney has come on aboard as the presenting sponsor of the awards, while State Farm Insurance and Anheuser-Busch Inc. are corporate sponsors of the event.

The AZN Asian Excellence Awards honor "significant Asian and Asian American achievements in entertainment, the arts and other disciplines that have had a profound impact on American culture."

The show will be taped live May 16 at UCLA's Royce Hall during Asian Pacific American Heritage Month. Welly Yang and Teddy Zee are executive producers of the show.
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