Azteca inks five-year pact for L.A. market
EmptyMEXICO CITY -- Azteca America said Thursday that it has inked a five-year local marketing agreement with Pappas Telecasting, allowing the Spanish-language network to continue airing its programming on its flagship station in Los Angeles.
KAZA-TV Channel 54 in Los Angeles is a key station for Azteca America as it looks to become more competitive with market leaders Univision and NBC Universal's Telemundo.
"The agreement ensures a long-term presence in the nation's largest and most important U.S. Hispanic market," Azteca America president Adrian Steckel said.
Under the deal, the two companies have agreed to adjust and extend a $129 million note owed by Pappas to Azteca America.
Additionally, Pappas has the option to broadcast its channel TuVision on one of KAZA's secondary digital channels as part of a digital package.
In June, California-based Pappas stopped carrying Azteca America's programming in Houston, the Bay Area and three other smaller cities, prompting the network to seek new partners in those markets.
Azteca America operates in 62 U.S. Hispanic markets.