'The Bachelor' Franchise Coming to Snapchat in Disney-ABC Deal
'Watch Party: The Bachelor' will debut the day after the premiere of 'The Bachelor' on ABC.
Disney-ABC Television Group is bringing one of its biggest franchises to the smallest screen.
The broadcaster has inked a deal with Snap that will see messaging app Snapchat debut a new series devoted to fans of The Bachelor.
Watch Party: The Bachelor, will debut Tuesday, Jan. 3, the morning after the premiere of the new season of ABC's The Bachelor starring Nick Viall. It will feature celebrities, comedians, super fans and past contestants as they get together to watch that week's episode of the reality dating series. Each episode will be intercut with clips from the most recent installment of The Bachelor. The whole series will play out over 10 episodes, accessible via the Discover platform, and on Live Story, with new episodes debuting every Tuesday morning.
Watch Party: The Bachelor is the first of several shows that Disney-ABC TV plans to debut on Snapchat's Discover platform, where it showcases content from media partners including ESPN, the NFL, Cosmopolitan and others.
"Earlier this year, we worked closely with Snap on a very successful The Oscars Live Story and we look forward to building on that relationship and providing Snapchat’s mobile-centric users with a unique, immersive experience around our shows and brands," John Frelinghuysen, executive vp of digital media, strategy and business development at Disney-ABC Television, said Wednesday in a statement. "With the upcoming Watch Party: The Bachelor, we look forward to working together with Snapchat to not only reach Bachelor fans in an entirely new way, but to also provide our advertising partners with even more opportunities."
As part of the agreement, Disney-ABC Television will develop and sell advertising incorporating Snapchat's video-based Snap Ads.
"Disney-ABC have rewritten the rules for how to develop daring, fun and adventurous series for TV, mastering formats ranging from scripted to reality and drama to comedy," said Nick Bell, Snap's vp content. "They will be a vital partner as we continue to expand our lineup of shows on Discover and we're excited to kick off 2017 by bringing one of their most beloved brands to Snapchat."