'Bachelor' gives old roses to VH1
Net nabs a dozen cycles of the reality franchise destined"The Bachelor" will be looking for love all over again on VH1.
The cable network has acquired the full library of the reality competition series in a licensing agreement with Warner Bros. Domestic Television Distribution.
The agreement includes a dozen cycles of "The Bachelor" and "The Bachelorette" franchises as well all cycles through at least 2008. VH1 -- which has set network records with its own dating reality shows, including "Flavor of Love" and "Rock of Love With Bret Michaels" -- will air the first seven seasons of "Bachelor" from June 1-7, with one season airing each day as part of a marathon.
"Dating reality has become the drama for the current generation of young adults, with an engaging mix of intrigue, romance and surprises," said Ben Zurier, executive vp programming strategy at VH1. " 'The Bachelor' and VH1 certainly feels like a good match."
"Bachelor" debuted on ABC in March 2002; its most recent 12th edition averaged 7 million viewers a week.
The first seven cycles were produced by Next Entertainment and Telepictures; it's now produced by Next and Warner Horizon TV. Mike Fleiss is the executive producer.