Pret-a-Reporter

Bachelor Nick Viall Bottling His Boyish Charm for New Men's Beauty Line

ABC/Mitch Haaseth

Enter "The Polished Gent."

Nick Viall is the reality TV star who just won't quit.

After being the runner-up on not one, but two seasons of ABC's The Bachelorette, Viall — who was painted as the series' slimy villain during his first two go-rounds — found a way to redeem himself on Bachelor spinoff Bachelor in Paradise and thus nabbed the most sought-after role on all of reality TV: star of The Bachelor.

Ah, but don't think that because he's no longer single (meaning there will be no more dating shows for him to crash) that this A-list-adjacent Wisconsin man's star is fading just yet. To the contrary, Viall has found another way to worm his way into your house — specifically, your medicine cabinet. The 36-year-old is following in the footsteps of another infamous bachelor, Ryan Seacrest, by launching his own line of men's skin care.

"I started my own business," Viall tells The Hollywood Reporter. "It’s an internet business, and we’ll be selling men’s grooming products. ... I’m very excited about it." (No word on whether this side project has affected his focus on season 24 of Dancing With the Stars.)

Yep, Viall is bottling his boyish charm and small-town-hero good looks (he has been referred to by fans as "the Wal-Mart-brand Ryan Reynolds") for a collection of hair and face products called The Polished Gent. Apparently, the entrepreneurial endeavor has been a lifelong dream of the former software sales executive turned Chubbies-wearing fame seeker.

"Since my mid-twenties, I have put more time than I would like to admit into keeping a youthful appearance," he writes on the website for the line. "Most of that time was spent just buying random products hoping some of them might actually work! Sadly, that method resulted in a huge amount of time and money wasted. A handful of products really stood out over the years and I am excited to share them with you."

No other details, such as a launch date or price point, have been revealed, however, knowing Viall, when the products do finally hit shelves, they will be hard to miss.

Christina Schoellkopf contributed to this report.

comments powered by Disqus