'The Bachelor' Ratings Dip 12 Percent; Second-Lowest Premiere Ever
The 15th season premiere of ABC’s hit reality franchise The Bachelor could not vanquish new episodes of CBS’ scripted comedies on Monday night.
The Bachelor – featuring the return of season 11’s Brad Womack - averaged 9 million viewers for its two-hour premiere (8-10 p.m.) with a 2.7 rating in the 18-49 demographic, according to Nielsen.
It was the show’s second-lowest premiere ever and a marks a 12% dip compared to the show’s year-ago bow (Jan. 4, 2010) when it only had to contend with reruns of CBS comedies.
Still, The Bachelor did win its time period among women 18-34, the show’s demo sweet-spot.
CBS comedies How I Met Your Mother (3.9, 10.3 million), Rules of Engagement (3.4, 9.9 million), Two and a Half Men (4.6, 15.3 million) and Mike & Molly (3.7, 12.5 million) easily won the two-hour block in the demo and among total viewers.
Fox was a distant third at 8 p.m. with a rerun of House (1.5, 4.7 million), while NBC barely showed a pulse with a rerun of Chuck (0.7, 2.5 million), and CW flat-lined with a rerun of 90210 (0.5, 1.1 million). At 9 p.m., a rerun of Lie to Me did Fox no favors (1.1, 3.8 million), while NBC fared only slightly better with The Biggest Loser: Where Are They Now (0.9, 2.6 million) and a Gossip Girl rerun dragged the CW down even further (0.3, 757,000).
At 10 p.m., CBS’ Hawaii Five-O won the hour (2.9, 10.8 million) followed by ABC’s Castle (2.4, 9.6 million) and the second half of NBC’s Biggest Loser special (1.1, 2.8 million).
The entirety of CBS’ slate posted gains in the demo compared to their last originals in mid-December, while Castle was up 26% from a series low on Dec. 6, 2010.