Backstage Emmy show to live-stream online

1:10 PM PDT 10/14/2010 by James Hibberd, AP

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NBC, TV Academy producing; will run on three websites

NBC and the TV Academy will produce a behind-the-scenes look at the Emmy Awards that will stream online.

For the first time in Emmy history, organizers are creating a concurrent companion awards coverage program consisting of backstage content.

Dubbed "Backstage Live @ the Emmys," the show will run on Emmys.com, NBC.com and Ustream.com.

Seven cameras will be positioned in various areas backstage, capturing reactions from the stars. Viewers will see nominees and presenters preparing before going on stage, making speeches at a special "thank you camera" and in other locations.

"The live streaming that will take place at the Emmys this year will provide our audience with an enhanced viewing experience that will run concurrently with the telecast," said John Shaffner, Chairman and CEO of the Academy of Television Arts & Sciences. "With more and more viewers using the internet while they watch television, we believe the live streaming across these multiple platforms will allow viewers an all access look at Television's biggest night."

The three-hour streaming telecast will air live at 5 p.m. PST, 8 p.m. ET.