Bakish rises at MTV Nets Int'l

Viacom ups Davis to strategy post

NEW YORK -- Viacom Inc. has appointed corporate veteran Bob Bakish to the newly created post of president of MTV Networks International and elevated Wade Davis, who oversaw the acquisition of DreamWorks SKG, to the new post of senior vp strategy, mergers and acquisitions.

Davis will continue to look for transactions for the entertainment company and assume Bakish's previous duties. Bakish will take on day-to-day management responsibility for MTVNI and report to Bill Roedy, who retains oversight of MTVN International in addition to his role as vice chairman of MTV Networks.

Bakish most recently served as executive vp of operations and Viacom Enterprises, responsible for strategic planning and business development, among other things. He also has headed the company's cross-divisional marketing council.

"Bob's smart strategic skills and long history with the company will be invaluable to MTVNI as we advance our aggressive plans for driving growth and operating performance," Roedy said Friday. "Leveraging his extensive experience in managing complex ad sales operations also will be critical to shaping the next phase of growth for our biggest revenue stream, particularly in the digital arena."

Viacom president and CEO Philippe Dauman said that Bakish's move "reflects the importance of reaping the benefits of our leading brand positions around the world as one of Viacom's key growth opportunities."

Davis will be responsible for strategic planning; business development; identifying and assessing potential mergers and acquisitions; managing Viacom's interactions with the banking and investment communities on strategic transactions; and leading the execution of deals. He reports to Thomas Dooley, senior executive vp, chief administrative officer and chief financial officer at Viacom.

Davis was senior vp mergers and acquisitions. Since joining Viacom in December 2005, he has overseen the acquisition of DreamWorks as well as the purchase of digital businesses, including Atom Entertainment, Harmonix, Y2M and Xfire.

"(Davis') newly expanded responsibilities are not only recognition of these important contributions but also a testament to his leadership abilities and his significant untapped potential as a strategic adviser," Dauman said.
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