Pret-a-Reporter

Balmain Is Designing Exclusive Pieces for Kim Kardashian's Game

Courtesy of Instagram

Don't expect to find creative director Olivier Rousteing's latest creations IRL.

A Balmain-fringed handbag and earrings priced together for $14.99?

We're not dreaming; they're creative designer Olivier Rousteing’s new and exclusive virtual designs, available for purchase on Kim Kardashian’s mobile game, Kim Kardashian: Hollywood.

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According to WWD, digital closets on Kardashian’s game — launched in partnership with Glu Mobile — are getting a major upgrade courtesy of the designer, whose virtual interpretations of pieces from his fall 2015 ready-to-wear men’s and women’s collections were integrated into the game last December. Now, Rousteing is the first designer to launch pieces exclusively for the platform, including the accessories bundle (also available for 105 K-stars in the game's online currency).

"The pieces are composed of opulent fabrics like velvet and fringe that recall design elements from the Fall 2015 RTW Balmain collection," Rousteing, who also makes a virtual cameo on the game as the leader of the Balmain Army, tells WWD. "While these products don’t current exist IRL, or in real life, it’s a possibility down the line."

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The fashion trade also reports that 20,000 players acquired at least one virtual piece of Balmain in its first month on the game.

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