Pret-a-Reporter

Balmain Announces H&M Collab on BBMAs Red Carpet

AP Images/Invision
Jourdan Dunn, Olivier Rousteing and Kendall Jenner at the 2015 Billboard Music Awards.

The news comes via Twitter during the Billboard Music Awards red carpet on Sunday.

Get excited everyone: H&M's next designer collaboration is with Balmain.

See more Billboard Music Awards: The Red-Carpet Arrivals

The French luxury label announced the news Sunday during the Billboard Music Awards red carpet pre-show via its Twitter account.

Balmain creative director Olivier Rousteing, who attended the BBMAs with models Kendall Jenner and Jourdan Dunn, posted a selfie with them on his personal Instagram, captioning the shot, "GETTING READY FOR #BBMA with @kendalljenner and @officialjdunn . WHAT HAPPEN IN VEGAS WILL NOT STAY IN VEGAS @billboard #imsoready #guessforwhat." Jenner also shared the same image, teasing followers, "with @olivier_rousteing and @officialjdunn bein cute... we have some news for you at the #BBMAs! stay tuned."

 

A photo posted by Kendall Jenner (@kendalljenner) on

H&M sure knows how to get its shoppers' attention, as this isn't the first time a H&M designer-collaborator has decided to announce major news during a huge music event — Alexander Wang announced his partnership with the brand during last year's Coachella.

Nov. 5 can't come soon enough.

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