Barbie Available in Three New Body Types: Curvy, Tall, Petite
The new dolls will come in seven skin tones, 22 eye colors and 24 hairstyles.
Barbie's got a brand-new bod.
Mattel, the maker of the iconic plastic doll, said it will begin selling Barbie in three new body types — curvy, tall and petite. She'll also be available in seven skin tones, 22 eye colors and 24 hairstyles.
The El Segundo, Calif., toy company will also continue to sell the original Barbie. The new options come after years of criticism that Barbie had created unrealistic expectations for women.
Sales of Barbie dolls have been sliding as girls turn their attention to tablets and other toys, falling 4 percent from the previous year in the most recent quarter for Mattel.
Read more Ava DuVernay Barbie Doll Sells Out
Even before Thursday, however, Barbie has been changing. New skin tones and looks were added last year. And Barbie's foot was movable for the first time, allowing her to kick her heels off and wear flats.
Dolls with the new bodies are available for preorder at shop.mattel.com and will ship in February. They will hit U.S. store shelves in March and roll out in the rest of the world after that, Mattel Inc. said.