Barcelona v Real Madrid Soccer Match Sets Spanish Pay TV Audience Record
5-0 result seen by 2.5 million, taking 13.6% of the audience
MADRID -- More than 2.48 million people tuned in to pay TV platforms Monday night to watch Spanish soccer titans Barcelona and Real Madrid in their first match of the season, snagging 13.6% of the audience and setting a new audience record for pay channel sporting events in Spain.
The match, which saw Barcelona trounce its bitter rival 5-0 at Barcelona after a week of nasty jabs between the head coaches, was aired exclusively on soccer pay channels Gol Television and Canal + Liga.
TDT channel Gol cornered 1.5 million viewers, while Canal + added an additional 954,000 through its pay-platform's channel dedicated entirely to the Spanish professional soccer league.
Some 2.72 million fans, or 14.6% of the audience, watched the peak moment late in the second half, at 10:46 p.m.
La Sexta, free-to-air sister channel to Gol, took 14% of the audience with more than 2.5 million viewers with its post-game replay of the match.
Mediapro -- which owns the coveted rights to the Spanish soccer league, Gol TV and la Sexta -- also offered HD broadcasting of the match in theaters. The Cinesa, Yelmo, Kinepolis, Vircas, Dreams Palacio de Hielo, ACEC, Circusa and Arinco chains offered a total of 73 cinemas, with 81 screens and 25,000 seats available. Ticket sales were not immediately available.