Barnes and Noble Reports Best Web Holiday Sales in 10 Years
Barnes and Noble had its best Christmas of the new century.
Combined brick and mortar store and Web site sales rose over 15 percent to $1.376 billion. The biggest increase came in online sales, up a whopping 67 percent to $228.5 million.
Online sales growth reflected the very strong holidays sales for the NOOK and NOOKcolor, the company's e-readers.
Barnes & Nobles shares were trading at $16.29 today, up more than $2 since the start of the year.
Combined with Amazon's report that the new Kindle 3 is the best-selling product in the company's history, the Barnes & Noble holiday sales numbers suggest strong momentum in ebook sales amid an overall healthy book market.