Barry Lorie, Veteran Hollywood Marketing Executive, Dies

 

Barry Lorie, a movie marketing executive in Hollywood for more than two decades, died July 9 of Alzheimer’s disease in Los Angeles.

Lorie worked at Columbia, Fox, Universal, Disney and MGM, shepherding more than 200 films during his career, including Funny Lady, Close Encounters of the Third Kind, Thelma & LouiseThe Russia House, A Fish Called Wanda, Willow and Rocky V. He joined MGM from Disney in March 1986 and was there through the early 1990s in charge of worldwide marketing.

Lorie started his own agency, Lorie-Litito, in Denver, handling local promotion and publicity for several studios, including Columbia, which brought him to Los Angeles in the early 1970s to oversee its promotion department. He then headed marketing at AFD, the U.S. distribution arm of Lew Grade's British film and television company ITC.

Lorie was a member of the Academy of Motion Picture Arts and Sciences.

His daughter, Tracy Lorie, worked with him at MGM and then served as a publicity executive with New Line Cinema and Exclusive Media Group. She died in April at age 48 after a yearlong battle with brain cancer.

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