Barzilay on the move to MediaFlo

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Mobile TV programmer MediaFlo USA has recruited a top executive from CBS Interactive to redouble its content efforts in Los Angeles.

Jonathan Barzilay, senior vp and GM of entertainment at CBS Interactive, has moved on to become senior vp programming and advertising at MediaFlo, a division of Qualcomm.

MediaFlo has lined up partners including NBC, ESPN and Nickelodeon for a tier of eight linear mobile channels known as FLO TV. The multicast service has been available on select Verizon Wireless handsets for more than a year, but its addition to AT&T Mobile has been delayed a few times in recent months.

With Barzilay on board, San Diego-based MediaFlo is opening an office in Los Angeles, where he will maintain relationships with existing content partners while exploring new programming opportunities with studios, production companies and talent.

"My presence here signals an intent to be more present and active with the creative community to develop new models of mobile programming," Barzilay said.

In addition to branded channels that essentially repurpose traditional TV programming, Barzilay signaled an intent to do more one-off "events" like the 24/7 "Big Brother" channel that MediaFlo did with CBS.

"Our intent is to continue to explore nimble, event-based programming opportunities both with our current program partners and new partners," he said.

Barzilay had been at CBS since August 2006, working with CBS Paramount Network Television Entertainment group president Nancy Tellem on integrating the company's business with digital enterprises. Before CBS, Barzilay spent 15 years at Disney/ABC Cable Networks Group.

Barzilay served as a consultant to MediaFlo before moving to CBS in 2006. He replaces Dan Novak, who left in August to return to Qualcomm. Barzilay is joined by Matt Milne, senior vp sales and marketing, a newly created position.
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