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'Basketball Wives' Scores Slam Dunk in Social Media Study

David Adama/AP Images for VH1

VH1's modestly-ranked reality series tops first-ever survey charting Twitter and Facebook involvement of broadcast and cable networks.

VH1's modestly rated Basketball Wives was the most social primetime program in July, according to a new study. The first-ever survey analyzed shows on 170 of the most popular broadcast and cable networks using data from Twitter and Facebook, including total comments, unique commenters and average followers per unique commenter.

"Understanding the social footprint of a program is increasingly important to networks and agencies," says Sean Casey, founder and CEO of SocialGuide, which created the Social 100. Fox topped the network list, ahead of the CW, MyNetworkTV, NBC and ESPN.

Family Guy generated the most activity across all of its airings on Fox and in syndication: 159,394 unique commenters and 276,320 comments in July. Nickelodeon's SpongeBob SquarePants, the ESPY Awards on ESPN and Discovery's Great White Invasion also ranked high.

SocialGuide says it mined and filtered more than 10.5 million social TV comments by more than 2.6 million unique users for more than 4,150 programs in July. Casey says, "We developed the Social 100 to give comprehensive insight into the potential social reach and social engagement across the U.S. television landscape."