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Bad Wolf, named after a 'Doctor Who' episode, has been set up by Jane Tranter and Julie Gardner with help from the Welsh government.

Jane Tranter and Julie Gardner, the former BBC executives who helped revive Doctor Who and bring to life Torchwood and Da Vinci’s Demons, have set up their own production company with support from the Welsh government in the U.K.

Bad Wolf, announced Monday, will be co-sited in the U.K. and L.A., and will have its production base at a permanent studio in South Wales. It was here a decade ago where Tranter and Gardner, along with Russell T. Davies, helped reignite the local TV industry with Doctor Who when they helmed BBC Drama. The name Bad Wolf comes from an episode of the rebooted Doctor Who, with then showrunner Davies giving Tranter and Gardner permission to use it for their new outfit.

Focused on creating high-end TV and film for the global market, Bad Wolf is forecast to bring in roughly $150 million to the local Welsh economy over the next 10 years, according to the company, with development deals with U.S. networks and studios reportedly close to being set up.

Edwina Hart, the Welsh minister for business, enterprise, technology and science said that Bad Wolf has the potential to be a “game changer” for the local creative economy.

“Jane and Julie already have strong and established relationships with both U.S. and U.K. broadcasters, and their slate of international productions will play an important role in developing and sustaining a strong crew base in Wales and will ensure global television content is produced from the region for many years to come,” she added.

After heading to L.A. to oversee BBC Worldwide Productions, Tranter and Gardner produced three seasons of Starz's Da Vinci’s Demons, which was also shot in Wales. Their six-year tenure, which saw the two produce 850 hours of scripted and unscripted programming, recently resulted in 10 Emmy nominations for Dancing With the Stars, Life Below Zero and Getting On.

“TV has changed beyond all recognition in the past decade,” said Tranter. “Huge international productions made on movie-scale budgets have put British TV at the forefront of this revolution. We are delighted to be working with Welsh government to grow this industry and continue to benefit the economy of Wales."

Gardner added that the talent in South Wales was “world class.”

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