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BBC Debuts Olympics Trailer

9:22 AM PDT 7/3/2012 by Stuart Kemp
London Olympics Logo NEW - P 2012

UPDATED: U.K.-based viewers will see the pubcaster's animated promo across all platforms during the London 2012 games.

LONDON -- The BBC has rolled out its title sequence and marketing campaign for its long-planned coverage of the upcoming London 2012 Olympic Games.

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The British broadcaster and Olympic partner unspooled a one-minute animated trailer ahead of airing a full two-minute, 40-second version on its flagship channel BBC One Tuesday evening.

Viewers tuning into the Olympics from British shores on everything from television, computers, cellphones to tablets and internet-connected TVs will see the trailer.

The animated spot plays out to a specially-commissioned track by British pop band Elbow.

Watch it below.

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