BBC Debuts Olympics Trailer

 

LONDON -- The BBC has rolled out its title sequence and marketing campaign for its long-planned coverage of the upcoming London 2012 Olympic Games.

The British broadcaster and Olympic partner unspooled a one-minute animated trailer ahead of airing a full two-minute, 40-second version on its flagship channel BBC One Tuesday evening.

Viewers tuning into the Olympics from British shores on everything from television, computers, cellphones to tablets and internet-connected TVs will see the trailer.

The animated spot plays out to a specially-commissioned track by British pop band Elbow.

Watch it below.

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